An exclusive distribution agreement for Italy for Hunter’s entire product range was finalized last July 20, passing from Rivolta to Padua-based Commerciale LMV.
LMV, which was founded in 1975 and specializes in the marketing of consumables and equipment, will thus extend its activities, which today are limited to northern Italy as far as Emilia Romagna, to central and southern Italy as well, including the islands. In parallel with this agreement, LMV will instead leave the distribution of Snap-on products, a successful partnership for many years for both companies. In fact, LMV thanks Jhon Bean and stresses that the choice of this new path was dictated by the possibility of assuming nationwide exclusivity.
Hunter’s range, already popular in the Italian market and also available for the truck segment, includes wheel aligners, diagnostic and non-diagnostic wheel balancers, tire changers, lift bridges, and brake rectifiers.
“We are preparing for the next season. In fact, in September we will begin a product presentation tour and organize ‘open houses,’ starting with our showroom, which we are completely refitting,” said Giancarlo Bianco, who is in charge of customer training and service at LMV. “We have fully embraced the Hunter program and are building it day by day. The main challenge for us will be to open the market throughout Italy, and to do that we are trying to build a rational and efficient organization.”
In recent days, the LMV team also had the opportunity to visit Hunter’s headquarters in Missouri: for those unfamiliar with Hunter’s product, the impression was “very good,” and for those who had dealt with it before, it was instead a happy return and a confirmation of the quality already known.
“The advantage of offering the Hunter brand is that its products are ahead of others,” adds Bianco. “In fact, the company is focused on technology development and the aftermarket, and guarantees instruments that have much broader capabilities than those of its competitors.”
Thus begins an important new journey for LMV, which has so far stood out for its focus on customer service, which is followed personally, thanks to a network of agents and a fleet of company vans, which deliver directly to the workshop, eliminating wait times and the need on the part of the tire dealer to stock inventory. The challenge will now be to take this business model throughout Italy.
Source: PneusNews.co.uk